ORDINEX AUTOMATION

1. Introduction and Acceptance

These Terms and Conditions ("Terms") constitute a legally binding agreement between you ("Client", "you", or "your") and Datum Flair Ltd, a company registered in England and Wales, trading as Ordinex Automation ("we", "us", or "our").

By accessing ordinexautomation.com, creating an account, or using any of our Services, you confirm that you have read, understood, and agree to be bound by these Terms. If you do not agree, you must not use our Services.

These Terms apply to all users of our platform, including customers on paid plans, free trial users, API users, and recipients of consulting or done-for-you services.

2. Definitions

• "Services" means the Ordinex Automation SaaS platform, API, consulting, and done-for-you automation services offered via ordinexautomation.com.
• "Platform" means the web-based application hosted at ordinexautomation.com.
• "Subscription" means a recurring paid plan granting access to the Platform.
• "Client Data" means any data, content, or information uploaded, submitted, or processed by you through the Services.
• "API" means the application programming interface made available by Ordinex Automation for programmatic access to the Services.
• "Free Trial" means a time-limited, no-charge access period offered at our discretion.

3. Our Services

3.1 SaaS Platform

We provide a B2B lead enrichment and automation platform accessible via Subscription. Features and functionality may vary by plan. We reserve the right to modify, update, or discontinue features with reasonable notice.

3.2 API Access

API access is available on eligible plans. You must use the API in accordance with our API documentation and these Terms. We reserve the right to impose rate limits, suspend API access for abuse, or deprecate API versions with at least 30 days' notice where reasonably practicable.

3.3 Consulting and Done-For-You Services

Where we provide consulting or done-for-you automation services, the scope, deliverables, timeline, and fees will be agreed in a separate Statement of Work (SOW) or order form. In the event of any conflict between an SOW and these Terms, the SOW shall take precedence for that engagement only.

3.4 Free Trial

We may offer a free trial period at our sole discretion. Free trials are limited to one per organisation. At the end of the trial, continued access requires a paid Subscription. We reserve the right to modify or withdraw free trial offers at any time without notice.

4. Account Registration and Security

To access the Services, you must register for an account. You agree to:

• Provide accurate, complete, and up-to-date registration information
• Maintain the confidentiality of your account credentials
• Notify us immediately of any unauthorised access or security breach at legal@ordinexautomation.com
• Accept responsibility for all activity that occurs under your account

You must be at least 18 years old and have the authority to enter into these Terms on behalf of your organisation. Accounts registered on behalf of a business represent that organisation's acceptance of these Terms.

5. Subscriptions and Billing

5.1 Subscription Plans

Our Services are offered on monthly or annual Subscription plans as detailed on our pricing page. All fees are quoted in the currency displayed at checkout and are exclusive of applicable taxes unless stated otherwise.

5.2 Payment

Payment is processed securely via Stripe. By subscribing, you authorise us to charge your selected payment method on a recurring basis. You are responsible for ensuring your payment details remain current and valid.

5.3 Price Changes

We may change Subscription fees at any time. For existing subscribers, we will provide at least 30 days' written notice before any price increase takes effect. Continued use of the Services after the notice period constitutes acceptance of the new pricing.

5.4 Taxes

You are responsible for all applicable taxes, duties, or levies arising from your use of the Services in your jurisdiction. Where required by law, we will add VAT or equivalent taxes to your invoice.

6. Refund and Cancellation Policy

6.1 Cancellation

You may cancel your Subscription at any time via your account settings or by contacting us at hello@ordinexautomation.com. Cancellation takes effect at the end of your current billing period. You will retain access to the Services until that date.

6.2 Refunds

We operate a no-refund policy for monthly Subscriptions once a billing cycle has commenced. For annual Subscriptions, we will consider refund requests made within 7 days of the initial purchase or annual renewal date, provided the Services have not been used beyond reasonable evaluation. Refunds are issued at our sole discretion.

6.3 Consulting Services

Fees for consulting or done-for-you services are non-refundable once work has commenced, unless otherwise specified in the applicable SOW. Cancellation of a consulting engagement must be made in writing with at least 5 business days' notice.

6.4 Free Trials

No charges apply during a free trial period. We will notify you before converting a trial to a paid Subscription. If you do not wish to continue, you must cancel before the trial ends.

7. Acceptable Use Policy

You agree to use the Services only for lawful purposes and in accordance with these Terms. You must not use the Services to:

• Violate any applicable local, national, or international law or regulation
• Collect, process, or use personal data without a valid legal basis or in breach of applicable data protection laws
• Send unsolicited bulk communications (spam) or engage in any form of unlawful marketing
• Scrape, harvest, or extract data from the Platform in an unauthorised manner
• Reverse engineer, decompile, or attempt to extract the source code of the Platform
• Introduce malware, viruses, or any malicious code into the Platform or API
• Resell, sublicense, or redistribute access to the Services without our prior written consent
• Use the Services to infringe the intellectual property rights of any third party
• Impersonate any person or entity or misrepresent your affiliation with any organisation

We reserve the right to suspend or terminate your account immediately and without notice if we reasonably believe you have violated this Acceptable Use Policy.

8. Client Data and Data Processing

You retain ownership of all Client Data you submit to the Services. By using the Services, you grant us a limited, non-exclusive licence to process your Client Data solely to provide and improve the Services.

You warrant that you have all necessary rights, consents, and permissions to submit Client Data to the Services and that doing so does not violate any third-party rights or applicable laws.

We process personal data contained within Client Data in accordance with our Privacy Policy and any applicable Data Processing Agreement (DPA). To request a DPA, please contact legal@ordinexautomation.com.

9. Intellectual Property

All intellectual property rights in the Platform, Services, software, content, branding, and documentation are owned by or licensed to Datum Flair Ltd (trading as Ordinex Automation). Nothing in these Terms transfers any intellectual property rights to you.

You are granted a limited, non-exclusive, non-transferable, revocable licence to access and use the Services during your Subscription solely for your internal business purposes.

Any feedback, suggestions, or ideas you provide regarding the Services may be used by us freely and without obligation or compensation to you.

10. Confidentiality

Each party agrees to keep confidential any non-public information disclosed by the other party in connection with the Services that is designated as confidential or that reasonably should be understood to be confidential ("Confidential Information").

Confidential Information does not include information that: (a) is or becomes publicly known through no breach of this clause; (b) was already known to the receiving party; (c) is independently developed without use of the disclosing party's Confidential Information; or (d) is required to be disclosed by law.

11. Limitation of Liability

11.1 Disclaimer of Warranties

The Services are provided on an "as is" and "as available" basis. To the fullest extent permitted by law, we disclaim all warranties, express or implied, including warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the Services will be uninterrupted, error-free, or free of harmful components.

11.2 Cap on Liability

To the fullest extent permitted by applicable law, our total aggregate liability to you arising out of or in connection with these Terms or the Services shall not exceed the total fees paid by you to us in the three (3) months immediately preceding the event giving rise to the claim.

11.3 Exclusion of Consequential Loss

In no event shall either party be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, loss of data, loss of business, or loss of goodwill, even if advised of the possibility of such damages.

11.4 Exceptions

Nothing in these Terms limits or excludes liability for: (a) death or personal injury caused by negligence; (b) fraud or fraudulent misrepresentation; or (c) any other liability that cannot be excluded or limited under applicable law.

12. Indemnification

You agree to indemnify, defend, and hold harmless Datum Flair Ltd, its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses (including reasonable legal fees) arising out of or in any way connected with: (a) your use of the Services; (b) your breach of these Terms; (c) your violation of any applicable law; or (d) any Client Data you submit to the Services.

13. Suspension and Termination

We may suspend or terminate your access to the Services immediately and without notice if:

• You breach these Terms or our Acceptable Use Policy
• You fail to pay any amounts due
• We are required to do so by law or a regulatory authority
• We reasonably suspect fraudulent or abusive activity on your account

Upon termination, your right to access the Services ceases immediately. We will retain your Client Data for 30 days following termination, after which it may be permanently deleted. You may request an export of your data before this period expires.

You may terminate your account at any time in accordance with Section 6.1. Termination does not relieve you of any payment obligations accrued prior to termination.

14. Third-Party Services and Integrations

The Services may integrate with or rely upon third-party platforms and services (such as Stripe, Google, HubSpot, and Mailchimp). We are not responsible for the availability, accuracy, or conduct of any third-party service. Your use of third-party services is subject to their respective terms and privacy policies.

15. Modifications to These Terms

We reserve the right to update or modify these Terms at any time. Where changes are material, we will provide at least 14 days' written notice via email or a prominent notice on our website. Your continued use of the Services after the notice period constitutes your acceptance of the updated Terms.

If you do not agree to the updated Terms, you must stop using the Services and cancel your Subscription before the changes take effect.

16. Governing Law and Dispute Resolution

These Terms are governed by and construed in accordance with the laws of England and Wales. Any disputes arising out of or in connection with these Terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.

Before initiating formal legal proceedings, both parties agree to attempt to resolve any dispute in good faith through direct negotiation for a period of 30 days following written notice of the dispute.

17. General Provisions

• Entire Agreement: These Terms, together with our Privacy Policy and any applicable SOW, constitute the entire agreement between you and us regarding the Services.
• Severability: If any provision of these Terms is found to be unenforceable, the remaining provisions will continue in full force and effect.
• Waiver: Our failure to enforce any right or provision of these Terms shall not constitute a waiver of that right or provision.
• Assignment: You may not assign or transfer your rights or obligations under these Terms without our prior written consent. We may assign our rights to any successor or acquirer of our business.
• Force Majeure: Neither party shall be liable for any failure or delay in performance due to causes beyond their reasonable control, including natural disasters, acts of government, or internet outages.
• Notices: All legal notices to us must be sent in writing to legal@ordinexautomation.com. We may send notices to the email address associated with your account.

18. Contact Us

For any questions or concerns regarding these Terms, please contact us at:

These Terms were last updated on 9 April 2025.